Monthly Archives: April 2012

Part 4 in the series: “Beware the ‘False Consensus’ Endorsement” Before you become a literary lemming and run off a cliff, go just partway down that path. Do your own test marketing. Bonnie should have tested her skills in smaller … Continue reading →

Part 3 in the series: “Beware the ‘False Consensus’ Endorsement” Authors like Bonnie should be no less diligent than companies regarding test marketing. Manufacturers constantly reevaluate their developing products. They want to make sure, before they invest a large amount … Continue reading →

Part 2 in the series: “Beware the ‘False Consensus’ Endorsement” The woman put her self-published book in front of me. After I read the cutesy-pie endorsements on the back cover, I asked how I could help her, pretty much knowing … Continue reading →

Part 1 in the series: “Beware the ‘False Consensus’ Endorsement” I was providing 20-minute consultations at a large writers’ conference in Chicago. A woman* in her late thirties sat down for her appointment. She put her self-published book in front … Continue reading →